My role
My role
I collaborated on this project with a team comprising six members, including two backend engineers, one frontend engineer, a product manager, an additional product designer and working cross functionally. My role involved working closely with the other designer to conduct research, outline the user flow, and create the prototype designs
I collaborated on this project with a team comprising six members, including two backend engineers, one frontend engineer, a product manager, an additional product designer and working cross functionally. My role involved working closely with the other designer to conduct research, outline the user flow, and create the prototype designs
Overview
Overview
Qwid is a revolutionary remittance platform that empowers users to execute cross-border payments effortlessly and economically. With an extensive network spanning over 130 countries, it delivers a global payout solution for online bank-to-bank transactions, simplifying the process of transferring funds across borders.
Qwid is a revolutionary remittance platform that empowers users to execute cross-border payments effortlessly and economically. With an extensive network spanning over 130 countries, it delivers a global payout solution for online bank-to-bank transactions, simplifying the process of transferring funds across borders.
Problem
Problem
Qwid's current dashboard and user interface fail to effectively communicate the brand's core value proposition of dynamic, seamless, and easy cross-border payments and fund management. The existing platform suffers from several critical issues:
Poor visual design that doesn't align with the brand's purpose
Lack of content structure, leading to user confusion
Insufficient consideration for accessibility
Inadequate transparency in the payment process
Low user engagement
In the competitive landscape of cross-border payments, these shortcomings hinder Qwid's ability to meet the growing expectations of individuals and businesses seeking affordable, transparent, and seamless global transactions.
Qwid's current dashboard and user interface fail to effectively communicate the brand's core value proposition of dynamic, seamless, and easy cross-border payments and fund management. The existing platform suffers from several critical issues:
Poor visual design that doesn't align with the brand's purpose
Lack of content structure, leading to user confusion
Insufficient consideration for accessibility
Inadequate transparency in the payment process
Low user engagement
In the competitive landscape of cross-border payments, these shortcomings hinder Qwid's ability to meet the growing expectations of individuals and businesses seeking affordable, transparent, and seamless global transactions.
Qwid's current dashboard and user interface fail to effectively communicate the brand's core value proposition of dynamic, seamless, and easy cross-border payments and fund management. The existing platform suffers from several critical issues:
Poor visual design that doesn't align with the brand's purpose
Lack of content structure, leading to user confusion
Insufficient consideration for accessibility
Inadequate transparency in the payment process
Low user engagement
In the competitive landscape of cross-border payments, these shortcomings hinder Qwid's ability to meet the growing expectations of individuals and businesses seeking affordable, transparent, and seamless global transactions.
Impacts
Impacts
$3m +
Transaction successfully processed
90%
Transaction completion rate
90%
Transaction completion rate
2k+
Business and individuals onboarded successfully
2k+
Business and individuals onboarded successfully
Business & Design goals
Business & Design goals
One of the primary business goals is to increase revenue through a growing user base and higher transaction volumes. Achieving cost-effectiveness and providing competitive transaction rates will attract more users, leading to increased revenue.
Qwid aims to expand its presence in more countries and regions, increasing its global reach. Expanding into new markets means capturing a larger share of the international remittance market.
Acquiring new users is essential, but retaining them is equally crucial. Qwid's goal is to not only attract new users with its improved user experience but also ensure they remain loyal customers over time.
Establishing partnerships with banks and financial institutions in various countries is a strategic goal. These partnerships can help Qwid expand its services, provide additional features, and offer better rates to users.
One of the primary business goals is to increase revenue through a growing user base and higher transaction volumes. Achieving cost-effectiveness and providing competitive transaction rates will attract more users, leading to increased revenue.
Qwid aims to expand its presence in more countries and regions, increasing its global reach. Expanding into new markets means capturing a larger share of the international remittance market.
Acquiring new users is essential, but retaining them is equally crucial. Qwid's goal is to not only attract new users with its improved user experience but also ensure they remain loyal customers over time.
Establishing partnerships with banks and financial institutions in various countries is a strategic goal. These partnerships can help Qwid expand its services, provide additional features, and offer better rates to users.
Research & Discovery
Research & Discovery
During the research phase, we followed a user-centred design process to explore how to enhance Qwid's experience. Guided by understanding the pain points of the current users and their frustrations.
What we did:
Market Analysis
User Feedbacks
Competitive analysis
User flows
During the research phase, we followed a user-centred design process to explore how to enhance Qwid's experience. Guided by understanding the pain points of the current users and their frustrations.
What we did:
Market Analysis
User Feedbacks
Competitive analysis
User flows
Competitive analysis
Competitive analysis
I conducted thorough benchmarking research to identify the strengths and weaknesses of Qwid's competitors. This included testing and analyzing the UX of competing applications and reviewing user feedback to better understand customer preferences.
Companies like Wise, Paypal, OkX, Revolut, Currentfair and Western Union offer this feature but for a more experienced user. After the competitor analysis I focused on creating an intuitive user experience.
I conducted thorough benchmarking research to identify the strengths and weaknesses of Qwid's competitors. This included testing and analyzing the UX of competing applications and reviewing user feedback to better understand customer preferences.
Companies like Wise, Paypal, OkX, Revolut, Currentfair and Western Union offer this feature but for a more experienced user. After the competitor analysis I focused on creating an intuitive user experience.
User Experience
User Experience
We began by meticulously defining every feature of the Revamp, detailing its purpose, logic, error states, and intricate specifics. This comprehensive documentation allowed us to cut through the noise and focus on the core aspects of the product. Once we reached consensus on the functionality of each part, we advanced with confidence to the design proposals. This rigorous process ensured that we addressed all edge cases, resulting in an intuitive and efficient user experience.
What I did:
Information architecture
Wireframing
Usability testing
We began by meticulously defining every feature of the Revamp, detailing its purpose, logic, error states, and intricate specifics. This comprehensive documentation allowed us to cut through the noise and focus on the core aspects of the product. Once we reached consensus on the functionality of each part, we advanced with confidence to the design proposals. This rigorous process ensured that we addressed all edge cases, resulting in an intuitive and efficient user experience.
What I did:
Information architecture
Wireframing
Usability testing
Visual Design
Visual Design
At this point, my focus was on creating the visual design for Qwid. The result is a sleek and modern interface that reflects Qwid Platform's brand personality, communicating professionalism and reliability.
What I did:
Vision Boards
UI Design
Prototyping
Responsive versions
At this point, my focus was on creating the visual design for Qwid. The result is a sleek and modern interface that reflects Qwid Platform's brand personality, communicating professionalism and reliability.
What I did:
Vision Boards
UI Design
Prototyping
Responsive versions
Onboarding
Onboarding
User could sign up on a personal account or a business account.
User could sign up on a personal account or a business account.
User could sign up on a personal account or a business account.
Homepage
Homepage
Quick actions to send, fund wallets and convert currencies
Quick actions to send, fund wallets and convert currencies
Quick actions to send, fund wallets and convert currencies
Send funds
Send funds
The Send Funds feature offers three main options for transferring money. Users can send funds within the system to another Qwid user, facilitate cross-border transactions to someone outside of Qwid, or transfer money to their own accounts for personal use.
The Send Funds feature offers three main options for transferring money. Users can send funds within the system to another Qwid user, facilitate cross-border transactions to someone outside of Qwid, or transfer money to their own accounts for personal use.
The Send Funds feature offers three main options for transferring money. Users can send funds within the system to another Qwid user, facilitate cross-border transactions to someone outside of Qwid, or transfer money to their own accounts for personal use.
Add funds
Add funds
Users can fund their accounts and wallets through direct deposit or bank transfer. They can also add money by converting from one currency to another with their Qwid account.
Users can fund their accounts and wallets through direct deposit or bank transfer. They can also add money by converting from one currency to another with their Qwid account.
Users can fund their accounts and wallets through direct deposit or bank transfer. They can also add money by converting from one currency to another with their Qwid account.
Recipient
Recipient
Users can easily send funds to a saved recipients and also add a new recipient for future transactions.
Users can easily send funds to a saved recipients and also add a new recipient for future transactions.
Users can easily send funds to a saved recipients and also add a new recipient for future transactions.
Settings
Settings
On the settings page, users can update and edit their profile, as well as enhance security by setting up two-factor authentication.
On the settings page, users can update and edit their profile, as well as enhance security by setting up two-factor authentication.
On the settings page, users can update and edit their profile, as well as enhance security by setting up two-factor authentication.
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Reflections & Next steps
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Reflections & Next steps
We embrace a culture of continuous improvement by gathering user feedback, conducting usability testing, and iterating on design and features.
Prioritizing the needs and preferences of users throughout the design process was essential in creating a product that resonates with users.
The product development lifecycle is a loop; we can always iterate and improve a product based on users feedback and research.
We embrace a culture of continuous improvement by gathering user feedback, conducting usability testing, and iterating on design and features.
Prioritizing the needs and preferences of users throughout the design process was essential in creating a product that resonates with users.
The product development lifecycle is a loop; we can always iterate and improve a product based on users feedback and research.